.webp)
We Help DTC Brands Build Profitable Affiliate Programs That Scale to $100K+/month
We create performance-based affiliate programs with influencers, bloggers and media buyers to scale your brand profitably.


.webp)













.webp)



















.webp)













.webp)





About Performance Partners
I am going to go over who this is for, what it is, why it is important, and how it works. Read all of it in its entirety.It is all valuable and important, even if you don't end up working with us.
Who?
Performance Partners is for DTC brand owners who fit the following criteria:
- Doing at least $100k per month in revenue
- Want to build affiliate programs that scale to $1M+ annually
- Are serious about diversifying beyond paid ads and don't make excuses about implementation
What?
The aim of our done-for-you service is to solve the four problems that every affiliate program faces:
- 87% launch without a proper foundation and never see results
- Programs plateau at $10K-30K because they don't know the scale levers
- Hidden revenue leaks cost $10K-50K annually without owners knowing
- Passive "post and pray" approach leaves them stuck with low-quality affiliates
We handle the complete launch sequence so you see results from month one
We implement the exact 5 levers that take programs from $10K to $100K+ monthly
We audit and fix the 47 points where money typically leaks out
We recruit and manage high-value media buyers and content creators for you
Why?
When you solve these four problems, you will be on the winning side of what I call "The Infinite Cycle Of Affiliate Growth."
- When you generate more affiliate revenue, you become less dependent on paid ads.
- When you're less dependent on paid ads, your CAC becomes more predictable.
- When your CAC is predictable, you can scale with confidence.
- When you scale with confidence, you attract better affiliates.
- When you attract better affiliates, they drive higher-quality customers.
- When you get higher-quality customers, your LTV increases.
- When your LTV increases, you can pay affiliates more.
- When you pay affiliates more, you get even better partners.
- When you get better partners, you generate more revenue.
- And then the cycle continues, over and over.
- You are either on the winning side of this or the losing side. There is nothing in between.
- You are probably on the losing side of it right now. That is why you downloaded those resources.
How?
- We give you everything you need to succeed. I will go over this in the next section.
- But, the TLDR version is that we have a system to build and scale your affiliate program in a 90-day period (it can be quicker or slower, it doesn't matter).
- All you have to do is say yes and we handle everything. This will ensure you are always on the winning side of the Infinite Cycle Of Affiliate Growth and can scale your revenue as big as you want.
- You are probably on the losing side of it right noIf you don't want to settle for expensive, unpredictable paid traffic, the first step would be to book a strategy call with mew. That is why you downloaded those resources.
The Three Things You Need
Like most things in business, success with affiliate marketing comes down to three factors: strategy, execution, and optimization. These three things combine to build and scale profitable affiliate programs.

Expand your reach with a diverse network of top affiliates—including influencers, bloggers, email marketers, media buyers, and more—to establish omni-channel dominance.
.webp)
Most affiliate programs fail from poor execution. We handle setup, recruitment, management, and optimization — so you can stay focused on your business.

We have systems, processes, and relationships for recruitment, onboarding, tracking, and scaling. This saves you time and gets results 10X faster.
Your 7-Step Roadmap to Scale
This whole process can be broken down into seven easy steps. I will detail these below:
.webp)
The entire process starts with a call where we analyze your business and determine the best approach. Once we agree and contracts are signed, we begin immediately.
.webp)
We audit your current situation, set up tracking systems, create your affiliate program infrastructure, and develop your recruitment strategy.

We begin actively recruiting high-quality affiliates using our proven outreach systems and existing network of high-quality partners.
.webp)
We handle all affiliate onboarding, provide them with optimized creative assets, and ensure they start promoting immediately with proper tracking in place.
.webp)
We continuously monitor performance, optimize underperforming elements, and scale what's working. You get detailed monthly reports on all activity.
.webp)
Once we identify your best-performing affiliate types and offers, we aggressively scale those channels while maintaining quality and profitability.
.webp)
We expand into new affiliate types, geographic markets, and promotional strategies to build a truly diversified and scalable revenue channel.
What Success Looks Like
These aren't theoretical frameworks - they're proven results from real programs

.webp)
.webp)
Trusted by Industry Leaders
Results that speak for themselves. Our proven track record showcases our commitment to excellence, delivering measurable success and driving real growth for our clients.
Get informed before applying, common questions answered here
Getting Started & Readiness
Do I need to have paid ads working before starting affiliate marketing?
Yes. Affiliate marketing amplifies what's already working. If your paid ads aren't converting profitably, affiliate traffic won't either. We recommend having stable paid ad performance before launching an affiliate program.
What's the minimum revenue requirement to work with Performance Partners?
We typically work with brands doing $500K-$5M+ monthly in revenue who are already running successful paid ads. You need proven conversion rates (ideally 2%+) before launching affiliates, as affiliates won't promote offers that don't convert.
How long does it take to see results from affiliate marketing?
Most clients see their first affiliate sales within 30 days. We typically generate 25-50 sales in month one, with true scale (6-figure monthly revenue) happening around month 5-6. However, this depends on having proven product-market fit and working conversion rates first.
Pricing & Investment
Do you guarantee results or have minimum performance thresholds?
We don't guarantee specific revenue numbers, but we do guarantee activity - recruiting affiliates, making introductions, and providing strategic guidance. Success depends on your conversion rates, product-market fit, and competitive positioning.
Do I need a budget for affiliate partnerships beyond your fees?
Yes. While many affiliates work on performance-only, the best publishers and content creators (Forbes, Healthline) often require upfront payments ($500-$5,000). We recommend budgeting $2,000-$5,000/month for affiliate partnerships to access high-quality opportunities.
Strategy & Approach
Do you work with coupon/deal sites?
Selectively. While coupon sites can generate revenue, we focus on affiliates that bring new customers, not just discount existing traffic. On rare occasions, we recommend 1-2 quality coupon sites, maximum, never as the primary strategy.
What types of affiliates do you work with?
We work with four types: 1) Affiliate media buyers (agencies running paid ads), 2) Content sites/publishers (Forbes, Healthline), 3) Influencers/content creators, 4) Email affiliates. We focus on high-quality partners that drive volume, not just anyone who applies.
How is Performance Partners different from other affiliate agencies?
Two key differences: 1) We assign TWO affiliate managers per client (not one manager handling 20+ accounts), 2) We specialize in affiliate media buyers - agencies that run paid ads on a performance basis, not just traditional influencers and coupon sites.
Technical & Operational
Do you provide technical setup and tracking implementation?
Yes, we handle all technical setup including platform integration, pixel placement, and tracking configuration. Our team manages the technical side so you can focus on your business.
How do you handle attribution conflicts between paid ads and affiliates?
We use server-to-server tracking and work with platforms like Everflow that have advanced attribution features. While no solution is perfect, proper tracking setup minimizes attribution overlap between channels.
What affiliate platforms do you recommend?
Impact is our go-to platform - it's modern, reliable, and where most quality affiliates are active. For Amazon-focused brands, we also use Levanta. For influencer-heavy programs, Super Affiliate works well. For media buyers, we recommend Everflow. We're platform-agnostic and choose based on your needs.
Results & Expectations
What if my conversion rates are too low for affiliates?
We can connect you with funnel optimzation experts who specialize in affiliate-friendly landing pages. Many clients see 2-3x conversion rate improvements with proper funnel setup, making affiliate partnerships much more attractive.
How do you scale from $10K to $100K+ monthly affiliate revenue?
It's about quality over quantity. Rather than recruiting hundreds of small affiliates, we focus on finding 5-10 high-performing partners. Our top clients have 3-5 affiliates driving 80% of their affiliate revenue.
What percentage of total revenue should affiliates represent?
A healthy affiliate program typically represents 15-30% of total revenue. Some of our most successful clients see affiliate as their #1 acquisition channel, generating 40-50% of new customers.
Working Relationship
What if we already have an affiliate program that's not performing?
We can audit your existing program and identify improvement opportunities. Often it's a recruitment issue - great affiliates simply don't know about your program. We can help you reach them.
Can you work alongside our existing affiliate manager?
Absolutely. We offer recruitment-only services where we find and introduce affiliates, then your team manages the ongoing relationships. This works well for brands that want to keep affiliate management in-house.
Do you work with our competitors?
We may work with other brands in your industry, but we maintain strict confidentiality and don't share strategies between clients. Most affiliates work with multiple brands anyway, so this rarely creates conflicts.
Industry & Market Fit
Can you help us expand internationally?
Yes, we work with affiliates globally and can help you expand to new geographic markets. We have strong networks in the US, Canada, UK, Australia, and EU markets.
Do you work within specific niches or industries?
We work across many verticals including health/wellness, supplements, beauty, fashion & apparel, home goods, pet products, and B2B SaaS. Our recruitment methodology works regardless of industry - it's about finding affiliates whose audiences match your ideal customers.
Ready to Scale Beyond $100K/Month?
You’ve got the resources and the strategy. Now decide: will you do it yourself while juggling everything else - or let experts with $250M+ in affiliate revenue handle it for you?